Marqii

Case Study

Dona Deôla

How a 30-location brand in São Paulo transformed its online presence in just 90 days with Marqii

The Problem:

With 30 locations across São Paulo, Dona Deôla managed its online presence mostly through its own website. Only 11 of the 30 locations had a claimed Google Business Profile; the rest were unclaimed, unverified, or didn't exist on Google at all. There was no centralized listings view and no easy way to keep business information consistent across every location. Responding to Google reviews took a lot of time, with no way to consolidate data across locations to spot trends or run real analysis on guest feedback. Getting stronger on Google became the top priority.

19

Locations w/o GBP & any online presence

3.5

Average Rating in the 90 days before Marqii

1.0%

Review Response Rate

The Solution:

Marqii walked Dona Deôla through claiming and verifying Google Business Profiles for its 19 unclaimed locations and creating profiles from scratch for 9 locations that didn't yet exist on Google, bringing all 30 locations onto Google for the first time. As part of that cleanup, Marqii also helped standardize the brand name across locations, which had been listed inconsistently (variations like "Dona Deôla - Saúde," "Espaço Dona Deôla - Hospital São Camilo Pompéia," and "Espaço Dona Deôla"), and built out Apple Business Connect and Apple Maps profiles for 20+ locations that had none.


On the review side, Marqii centralized review management under a single person, who now spends significantly less time on it - pulling ratings, review data, and analysis from one place instead of switching between individual store logins. The team was also coached on asking for more reviews in-store and using Google QR codes to drive volume. Marqii's Suggested Review Response, built from the brand's own voice and guidelines, gave Dona Deôla a review response process where one had barely existed before.

"Now I can see everything in one place and pull the data, star ratings, and review analysis - instead of spending a lot of time switching from store to store to respond to and analyze reviews."

- Caio Vieira, Marketing Analyst at Dona Deôla

The Results: June - August 2026

In just three months with Marqii, Dona Deôla saw meaningful gains across listings visibility and review engagement, while cutting the time spent managing both.

+16%

Listings Engagement

+44%

Total reviews

+78.4%

Review Response Rate

3.9

Star rating, up from 3.5

Within Just 1 Month of Using Marqii

Page views increased 18%

Search impressions increased 12%

Read the Portuguese Version
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